Sunday, September 25th, 2011, (10:05 pm) SAINSBURY?S UNVEILS NEW SLOGAN
Sainsbury?s the retailer has unveiled a new slogan to replace the ?Try Something New Today? strapline.
The new ?Live Well For Less? communication is being rolled out in a bid to drive home messages of quality and value.
Mike Coupe, Sainsbury?s Commercial director,?said the slogan had been ?12 months in the making?.
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Friday, September 23rd, 2011, (3:13 pm) GLORIOUS LAUNCHES NEW BRAZILIAN BEEF SOUP
GLORIOUS! is introducing a brand new, limited rainforest-inspired meal soup ??Brazilian Beef with Black Beans ? to its existing line.
The new soup was developed in support of Cool Earth, a leading rainforest?protection charity.
Cool Earth is dedicated to saving areas of rainforest at risk of?being destroyed within 18 months.
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Friday, September 23rd, 2011, (1:07 pm) FIVE VALLEYS CORDIALS LAUNCHES NEW FLAVOUR FOR WINTER
Five Valleys Cordials had launched a new Apricot & Ginger cordial?- a spicy yet fruity mix of ripe apricot juice and ginger extract.
Designed to be enjoyed with cold water and hot water, the new cordial is being launched as a hot toddy or alternative to a cup of tea.
Five Valleys Cordials are stocked exclusively in Waitrose stores throughout the UK.
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Friday, September 23rd, 2011, (11:13 am) CAPE WINE LAUNCHES NEW MOUNT ROZIER WINE BRAND
Cape Wine Exporters, a South-African company owned and managed by the Gabb Family from Shropshire (formerly of Western Wine), has purchased the final 20ha of prime vineyard site from Mount Rozier Estate.
Coupled with its purchase of Mount Rozier land and buildings in 2010, Cape Wine Exporters now own all rights to the Mount Rozier brand which it is to be launching in the UK in 2012, as a separate offering to the Journey?s End range of wines, also owned by the family.
Journey?s End Estate is a close neighbour to Mount Rozier and is currently celebrating receiving the Trophy for ?Best Producer? at the 2011 Michelangelo International Wine Awards of South Africa.
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Friday, September 23rd, 2011, (9:21 am) BENCOL LAUNCHES NEW PRODUCTS AND REDESIGNED PACKAGING
Benecol, the cholesterol-lowering brand, has been relaunched by McNeil Nutritionals Ltd with three new products and redesigned packaging across the range.
Supported by an integrated communications campaign, relaunch marks a significant milestone for Benecol, which was first launched in the UK in 1999.
Based on consumer research, new flavours are at the heart of the Benecol relaunch.
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Friday, September 23rd, 2011, (7:07 am) MORE SUCCESSFUL NPD SEMINAR
More Successful NPD will be a revolutionary seminar held on October 19th looking at why nine out of ten new products fail and how to drastically reduce that fail-rate.
How many times have we launched products that ?did well in research? but bombed, well we now believe we may have over-relied on some popular but very dated research tools commonly used worldwide.
It could be that our favourite depth-interviews and focus-groups will tell us what consumers say they?ll do, but it seems we need to step-change to the new generation of behavioural tools which help us understand what they will actually do!
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Thursday, September 22nd, 2011, (3:00 pm) GLORIOUS ADDS NEW RANGE OF STEWS TO ITS RANGE
Fresh food brand?GLORIOUS! continues to build on its rapid growth with the launch of a brand new?range of stews in time for the colder months ahead.
The range has been inspired by the GLORIOUS! A-Z of Global Flavours and?includes three brand new stews; Bengal Chicken Masala; Morrocan Lamb Tagine;?and Smoky Hungarian Goulash.
In line with the other products available in the GLORIOUS! range, the stews?have been designed to provide a filling and?protein rich meal for lunch and dinner.
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Thursday, September 22nd, 2011, (1:11 pm) GIOVANNI RANA EXTENDS FRESH TORTELLONI RANGE
Italy?s fresh pasta brand, Giovanni Rana, is launching a new tortelloni that is hoping to reinvigorate its extensive fresh filled pasta offering.
Giovanni Rana?s new Gorgonzola & Walnut Tortelloni (RRP ?1.68) will be hitting ASDA?s shelves nationwide from September 2011 and NISA-operated stores in October.
The combination of gorgonzola with the walnuts create a combination that is frequently enjoyed in Italy.
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Thursday, September 22nd, 2011, (11:14 am) NEW CLOTTED CREAM & BRANDY BUTTER ICE CREAM FROM KELLY?S OF CORNWALL
Kelly?s of Cornwall, the Cornish ice cream brand, is introducing new Clotted Cream & Brandy Butter Ice Cream to its range in time for Christmas 2011.
This?new SKU in the ice cream aisle is designed to add value to the category?during a highly competitive season.
The new ice cream is a blend of Cornish clotted cream and?butter, laced with brandy.
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Thursday, September 22nd, 2011, (9:04 am) BIRDS EYE ADDS NEW RECIPES TO ITS BAKE TO PERFECTION RANGE
Birds Eye is this month revealing two brand new flavours to its current Bake to Perfection line-up ? Cod Fillets with Olive Oil, Rosemary & Tomato and Haddock Fillets with White Wine, Wholegrain Mustard & Spring Onion.
The two recipes are the latest newcomers set to boost the successful Bake to Perfection range whilst offering more recipes to consumers and attracting new households to the category.
The launch will be supported by a ?1.2m TV advertising investment.
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Thursday, September 22nd, 2011, (7:07 am) NEW OUTFIT FOR BRONTE GIANTS RANGE
Following last year?s addition of Custard and Bourbon Creams to the Bronte Giants family, the range has undergone a makeover with each Giant now featured in its own impulse friendly display pack.
Bronte Giant Custard Cream has a crumbly biscuit base and top, filled with a custardy centre, while the Giant Bourbon Cream has the all the features of a traditional bourbon with a chocolatey filling.
The Giant Fruity Oat contains juicy raisins and oats, the Choco Fudge Cookie is a combination of fudge and milk chocolate pieces and the Triple Choc Cookie is made with milk and white chocolate chunks.
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Wednesday, September 21st, 2011, (3:30 pm) NEW PREMIUM CIDER RANGE FROM THE DECKERS GROUP
Fizz Premium Cider, a joint venture between The Deckers Group and Fresh Trade UK, has gained distribution through Rhythm and Booze stores from October.
The recently launched flavoured ciders will be available in Pear, Cherry, Strawberry and Blueberry and will have an RSP of ?1.99.
Fizz Premium Cider comes in a 500ml can with foil seal for added hygiene.
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Wednesday, September 21st, 2011, (1:09 pm) GINSTERS UNVEILS NEW CHRISTMAS RANGE
Ginsters, the UK?s branded sandwich and pasty supplier, is filling shelves with a new range of snacks?this festive season with the launch of three Special Edition sandwiches and a?Special Edition pasty.
Following many years of seasonal product launches, Ginsters?has created four new offerings to help?provide festive choices for shoppers in the run up to Christmas.
The Christmas?Cracker, Cranberry, Wendsleydale & Bacon and Prawn Cocktail Special Edition sandwiches,?as well as the Turkey, Bacon & Cranberry Special Edition Pasty will all launch in store on the?2nd November. (more?)
Wednesday, September 21st, 2011, (11:17 am) MINI BABYBEL LAUNCHES NEW GOUDA VARIETY AND MELTER DISH
This autumn, Bel UK, a subsidiary of the Bel Group, is launching a new?promotion on Mini Babybel.
This takes the form of the?new Mini Melter dish, which will allow consumers to consume melted Mini Babybel cheese as a?new snack.
Supported by TV advertising, the launch aims to enable the brand?to widen its usage occasions offering new ways to consume Mini Babybel in-home as well as its?continued suitability as a lunchbox product.
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Wednesday, September 21st, 2011, (9:09 am) WKD PURPLE IS TO BECOME PERMANENT FLAVOUR IN BOTTLED RANGE
The success Of WKD Purple ? the first Limited Edition to be launched by thE RTD brand ? has resulted in Beverage Brands taking the decision to keep the innovative new line on as a permanent fourth variant in the WKD range.
From October 1 it will be added to the Blue, Red and Iron Brew line-up.
Future stocks of WKD Purple will have the ?Limited Edition? neck label removed, and the transition to becoming a permanent will also see the launch of a new WKD Purple 4-pack of 275ml bottles which will make its debut this month (September).
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Wednesday, September 21st, 2011, (7:08 am) CARTE NOIRE LAUNCHES FIRST EVER POP-UP CAFE
Carte Noire is launching their first ever pop-up-cafe.
Carte Noire?s Man Cafe customers can enjoy Carte Noire coffee and also choose their ?perfect man? to serve it for them.
The Man Cafe menu has been designed to satisfy a range of tastes and features Expresso, Cappuccino, Latte Macchiato, and Crema Intenso alongside Mr Confident, Mr Romantic, Mr Cool and Mr Continental.
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Tuesday, September 20th, 2011, (3:09 pm) FRijj LAUNCHES LIMITED EDITION VANILLA
FRijj, the Flavoured Milk brand, ?is launching Limited Edition Vanilla on 12th September 2011.
This autumn also sees the brand undergo a packaging redesign for its core range creating a consistent brand image across the four flavours and the new Limited Edition Vanilla.
The introduction of Limited Edition Vanilla follows demand on social media for the return of Limited Edition Vanillaaaaarghh, which launched as part of the ?Four Ridges? campaign in July 2008.
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Tuesday, September 20th, 2011, (1:10 pm) OREO UNVEILS NEW MINI HALLOWEEN BAGS
Mini Oreo is to launch its first ever Halloween limited edition, with a spooky themed version of its 6 x 25g packs.
The packs feature a new creepy design illustration with bats, pumpkins and haunted houses, along with games designed especially for Halloween on the back.
And for a seasonal trick, the mini versions of the biscuits have been filled with an orange coloured vanilla flavour cream, to give a Halloween theme without changing the taste.
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Tuesday, September 20th, 2011, (11:09 am) GINSTERS LAUNCHES TWO NEW FILLED SANDWICHES
Ginsters is aiming to capitalise on the buoyant sandwich market with the introduction of two new SKU?s to its sandwich range this month.
The new varieties ? Deep Fill Chicken Jalfrezi and Deep Fill Cheddar & Bacon ? are being introduced as permanent editions to the range after being successful when trialled as special editions.
The Chicken Jalfrezi has been a best selling Special Edition SKU this year, and a favourite amongst consumers bringing an innovative new flavour to the sandwich market.
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Tuesday, September 20th, 2011, (9:09 am) COUNTRY CHOICE TO INCLUDE CANS TO RANGE
The Bestway own label cider, Country Choice has now been extended to include a 500ml can which is price marked at 69p.
The new can of apple cider comes with a new look identity for the brand.
The new can carries a welcome margin for retailers of 25.4 per cent. It comes in trays of twenty four price marked cans.
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Tuesday, September 20th, 2011, (7:10 am) SCOTT AND JONES CREATE NEW FRESH BAKING MIX CATEGORY
A new range of fresh baking mixes is hoping to shake up the home baking market.
Launching in Sainsbury?s supermarkets nationwide this month the new mixes are promoted by Sainsbury?s in-store and featured in their TV ads.
The fresh chilled baking mixes in a crumb format are the brainchild of Marianne Jones, Director of The Master Mix Baking Company, and have been brought to fruition with the help of food consultant Lewis Scott, former owner of Maynards Scotts food company.
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Monday, September 19th, 2011, (3:14 pm) HARIBO INTRODUCES NEW SUPERMIX
Super Mix, one of HARIBO?S top selling and fastest growing bagged treats, has had a new makeover.
The new sweet bag contains squidgy jelly babies, smooth milkshakes and milk bottles alongside soft foam and jelly treats, and now features new shapes including sheep, flowers, ice creams and cupcakes.
Super Mix has also taken over as the face of HARIBO?s national sampling campaign and is the star in HARIBO?s new cinema, radio and TV adverts, which invites fans of the brand to a ?squidgy baby, oh so smooth and love them soft? sing along.
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Monday, September 19th, 2011, (1:09 pm) BELVEDERE VODKA ANNOUNCES PARTNERSHIP WITH (RED)
Belvedere vodka has announced a partnership with (RED) to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria?.
In a deal which sees Belvedere become the exclusive global spirit partner for (RED), the brand will launch the (BELVEDERE)RED ? Special Edition Bottle, with 50% of profits from the global sale contributing to the Global Fund.
(BELVEDERE)RED Special Edition will be bottled in 70cl and 1.75L formats and is available in the UK from 26th September at the same price point of Belvedere Vodka (?34.49).
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Monday, September 19th, 2011, (11:00 am) BESPOKE FOODS LAUNCHES CHRISTMAS RANGE FOR 2011
Bespoke Foods? have launched a new Gingerbread House Kit in time for Christmas 2011.
Gingerbread Man and Chocolate Twister have been designed to appeal to all ages, both as a gift and as festive baked treat.
The new Gingerbread House Kit and Gingerbread Man are being launched under the slogan ?edible DIY.?
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Monday, September 19th, 2011, (9:08 am) TILLMAN?S LAUNCHES NEW BURGER RANGE
Tillman?s UK has announced its brand-new?innovative as the new One-0-One burger range hits the shelves.
Launching into 400 Tesco stores on 26th September with an introductory promotional?retail offer, the new range aims to motivate consumers to get creative with a ?build-your-?burger? concept ? with the on-pack tagline ?It?s all about the 101% taste?.
The One-0-One burger range consists of five unique products, with shapes and?flavours designed to fit into more than just a standard burger bun and offering new taste?experiences.
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Monday, September 19th, 2011, (7:26 am) STEWED UNVEILS NEW AUTUMN STEW RANGE
Stewed! are expanding their six-strong range of ready-made?stews with a further four variants.
The new stews will be launched from Stand F612 at the Lunch! 2011?exhibition.
Four new stews will be launched this autumn: Boston Baked Beans, Veggiw Boston Beans, Mexican 3 Bean Chilli,?Italian Chicken Napolitana.
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Friday, September 16th, 2011, (3:03 pm) LURPAK UNVEILS NEW ?KITCHEN ODYSSEY? TV ADVERT
Lurpak, the UK based BSM (Butter, Spreads & Margarine) brand from Arla Foods, is back on TV this?September with its ?Kitchen Odyssey? creative narrated by Rutger Hauer.
Part of Lurpak?s ?Good Food?Deserves? campaign, the advert is designed to generate brand awareness, drive sales for retailers?and continue to reinforce Lurpak?s position as the natural choice to enhance good food.
TV Advertising?The ?Kitchen Odyssey? advert will run on TV from mid-September with a 30 second version and?a series of 10 second ?moments? from the film, supported by a large burst of rail and roadside?advertising, as well as underground station platforms.
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Friday, September 16th, 2011, (1:00 pm) NEW CHILLED RANGE FROM SACLA? WITH DESIGNS FROM PARKER WILLIAMS
Parker Williams Design (a Sun Branding Solutions brand) has created the branding?and packaging for a new range of fresh Italian food from pesto pioneers, Sacla?.
The Intensely Italian range ? including pesto, stir-through sauces and pasta ? is a big step from ambient to chilled.
Design agency Parker Williams was provided a key challenge: how to translate the essence and spirit of the brand from an?ambient shelf to a chilled cabinet.
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Friday, September 16th, 2011, (11:12 am) NUDO UNVEILS NEW CHRISTMAS OLIVE OIL RANGE
Nudo Straight from the grove is looking to strengthen its position in the olive oil market with the introduction of three new gifts sets to its range in time for Christmas.
The gift sets will be targeted at ABC1 consumers who are ?foodies looking for authentic, high quality Italian ingredients or those looking to buy a gift for people who enjoy cooking (and often seem to have everything).?
Nudo products are available to purchase from John Lewis, Selfridges and Harrods and all three gift sets will be available to buy from the brand?s website from September 2011.
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Friday, September 16th, 2011, (9:16 am) SWISS CHOCOLATE BRAND LAUNCHES NEW AMADOR RANGE IN THE UK
Barens Chocolate ? an international Swiss confectionery brand ? ?is launching a ?quality but affordable? chocolate range called Amador, as it looks to shake up the UK chocolate confectionery sector and become a nationally recognized brand within two years.
Made in the tradition of the Swiss chocolatiers, Barens prides itself on using only ethically sourced, natural ingredients to produce chocolates of the high quality.
Each 125g bag is made up of individually wrapped, filled milk chocolates, which are available in three flavours ? mint, hazelnut and orange with RRP?s of ?1.99.
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Source: http://www.fdin.org.uk/2011/09/look-what-we-found-unveil-new-pea-apple-mint-soup/
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